One of the best ways to appreciate something is to do it for yourself. But have you ever thought of 'doing' an advertisement. I did, just. I have often wondered what planet these ad gurus come from and now I know. Many of our ads are actually shouted at us. Try doing the acting and you will realise that we have become so used to it that we don't even notice any more. The only way you can reveal it is to say the words yourself. Then you find out that you can only achieve it if you shout. The worst ones for some reason seem to be set in the kitchen and involve health. Perhaps there is something deeply psychological about it - the inner fight back mechanism. Personally, I just want them to shut up and let me get on with making the tea.Pierre
